Welcome to Marcom4u Blog.
What does Marcom means? Marcom is a an abbreviation for “Marketing Communications.” Marcom is a much wider concept now. It is just not limited to collateral writing and printing today. Marcom is how you display your branded products and services in your stores shelves and sell it. When I mean displaying your branded products ands services I mean.. It is the way you do advertising, branding, direct marketing, promotions, PR, online marketing, sales, events, sponsorship, packaging and much more. You never want to confuse your customers and harm your public image and so you have a team to design a moving structure for brand and marketing messages.
Simple Example: You will always see Apple logo in all Apple products and campaigns. So this is one of the marketing communication approach of the company. But again this single approach can be accompanied by something more too, still branding the same company. Like common music in advertisements.
Now, what do you think is the primarly focus of a Marketing Communication Manager? Well!! According to me it is the services and products that they sell. How will you promote and sell your product if there is no demand in the market. So the next important thing is Demand Generation. As its rightly said “Marketers lie to consumers because consumers demand it”.
So the Market cycle goes on and so will this blog.. Cheers
-Durga Sharma, aMarketForce
