Marcom is on hike guys.. But it has not been easy for companies like us who have been into Marketing Communication Services Industry. We have been contantly facing some or the other issues all these years. The Tug O War between Advertising and PR and others have began..
Advertising is a form of communication whose main purpose is to inform or educate potential customers about products and services and how to procure and use them. Advertising is the means of informing as well as influencing the general audience to buy products or services through visual or oral messages. Advertising is actually brand-building through effective communication and is essentially a growing up service industry and it plays an important role in today’s competitive world. Most of the advertising companies have been very active and creative all these years.
Public relations (PR) is the management of outside communication of an organization to create and maintain a positive image. PR involves announcements about success, failures, changes in the organization, new technology adoption and many other things. Its very important to develop an effective PR plan so have proper message is communicated to ourside world that coincides with organizational goals and benefits everybody. PR companies have been facing hard time in adopting to some new methods for handling social public.
Studies have shown that PR companies have been facing competitions from communication companies like advertising and interactive agencies. May be this is the time PR agencies have to speed up and think of something new.
All this concludes that there is considerable rise in trends of Marcom and this will keep changing according to the Market Demand.
Reference: Article from PR Week
Cheers,
Durga Sharma- aMarketForce
