Recently I got a chance to talk to our company’s CEO, Reshma Nigam, aMarketForce.
We discussed about why is that demand and price have to be in co relation and why every company needs Marcom services. During the discussion she told me about her early days with our company. She said “The reason I started aMarketForce was to provide good quality and affordable marketing services from India. Small and medium size companies were suffering as they could not get good value work from similar teams in the US. My team in India is highly qualified technically and very stable. For human resource intensive projects that require detailed work, outsourcing is the best option for US companies. They don’t have to worry about expanding the team when work is heavy or layoffs when the work dries up.”
Not that I never knew about outsourcing and it advantages but it always feels good to know about the history behind any concept. The reason why we started our company was to provide a complete marcom solution to those growing companies who have always faced problem due to resource crunch. I myself belive that outsourcing is a boon to all of us. What do you feel about outsourcing? I would like to know your thoughts.
Durga Sharma
