marcom4u's Weblog

aMarketForce – Marcom Source-ing

dsharma07 — Tue, 01 Jul 2008 19:30:47 +0000

Recently I got a chance to talk to our company’s CEO, Reshma Nigam, aMarketForce.

We discussed about why is that demand and price have to be in co relation and why every company needs Marcom services. During the discussion she told me about her early days with our company. She said “The reason I started aMarketForce was to provide good quality and affordable marketing services from India. Small and medium size companies were suffering as they could not get good value work from similar teams in the US. My team in India is highly qualified technically and very stable. For human resource intensive projects that require detailed work, outsourcing is the best option for US companies. They don’t have to worry about expanding the team when work is heavy or layoffs when the work dries up.”

Not that I never knew about outsourcing and it advantages but it always feels good to know about the history behind any concept. The reason why we started our company was to provide a complete marcom solution to those growing companies who have always faced problem due to resource crunch. I myself belive that outsourcing is a boon to all of us. What do you feel about outsourcing? I would like to know your thoughts.

Durga Sharma

www.amarketforce.com

Demand in Market

dsharma07 — Tue, 01 Jul 2008 18:44:49 +0000

What is Demand?

Demand is an economic principle that describes a consumer’s desire and willingness to pay a price for a specific good or service.

“Rita desires to buy a house.” A closer inspection to this sentence reveals that Rita just has expressed the desire to own a house but its not clear if she can really buy the house. In simple words, its not clear if Rita wishes to pay the price of the house to fulfill her desire.

Desire and needs standsat the same level. There is no end to desire or need ever. There is only temporary phase where we feel that our need is fulfilled. As one level need gets fulfilled it leads to another one and there is no stopping.

In a market there are many factors that can affect demand for a product or service. These factors are:

Price and Price of other goods (e.g. Increase in prices of Mangos leads to low consumption of the fruit and viceversa. Substitute and Complimentary products: Subsitutes like tea and coffee. If the price of tea increases people will opt for coffee and viceversa. Complimentary products like tea and sugar. You can not make tea without sugar and so they are complementary products. If price of one increases then other’s price will automatically increases.

Income (e.g. Increase in dad’s income increases kid’s pocket money demand and also other family expenditure.)

Economy (e.g. Economy on boom or recession)

Taste and Preferences (e.g. Style keeps on changing and so does people’s taste and preference)

Population or number of buyers (demand for land increase as the population increases.)

Quality( Cost of Music CD is more that cassattes as the quality is also more.)

Future Expectation (e.g. An increase in expected future price of a good increases current demand)

With every other factord constant, price is the main cause of change in demand. We can talk more about Demand and related terms in next posts. Please let me know your all’s thoughts.

-Durga Sharma

http://www.amarketforce.com

Marcom on hike-Tug O War all the Way

dsharma07 — Thu, 10 Apr 2008 20:20:34 +0000

Marcom is on hike guys.. But it has not been easy for companies like us who have been into Marketing Communication Services Industry. We have been contantly facing some or the other issues all these years. The Tug O War between Advertising and PR and others have began..

Advertising is a form of communication whose main purpose is to inform or educate potential customers about products and services and how to procure and use them. Advertising is the means of informing as well as influencing the general audience to buy products or services through visual or oral messages. Advertising is actually brand-building through effective communication and is essentially a growing up service industry and it plays an important role in today’s competitive world. Most of the advertising companies have been very active and creative all these years.

Public relations (PR) is the management of outside communication of an organization to create and maintain a positive image. PR involves announcements about success, failures, changes in the organization, new technology adoption and many other things. Its very important to develop an effective PR plan so have proper message is communicated to ourside world that coincides with organizational goals and benefits everybody. PR companies have been facing hard time in adopting to some new methods for handling social public.

Studies have shown that PR companies have been facing competitions from communication companies like advertising and interactive agencies. May be this is the time PR agencies have to speed up and think of something new.

All this concludes that there is considerable rise in trends of Marcom and this will keep changing according to the Market Demand.

Reference: Article from PR Week

http://www.prweekus.com/Report-finds-line-between-advertising-and-PR-agencies-blurring/article/57310/

Cheers,

Durga Sharma- aMarketForce

http://www.amarketforce.com

Welcome!

dsharma07 — Mon, 07 Apr 2008 20:55:23 +0000

Welcome to Marcom4u Blog.

What does Marcom means? Marcom is a an abbreviation for “Marketing Communications.” Marcom is a much wider concept now. It is just not limited to collateral writing and printing today. Marcom is how you display your branded products and services in your stores shelves and sell it. When I mean displaying your branded products ands services I mean.. It is the way you do advertising, branding, direct marketing, promotions, PR, online marketing, sales, events, sponsorship, packaging and much more. You never want to confuse your customers and harm your public image and so you have a team to design a moving structure for brand and marketing messages.

Simple Example: You will always see Apple logo in all Apple products and campaigns. So this is one of the marketing communication approach of the company. But again this single approach can be accompanied by something more too, still branding the same company. Like common music in advertisements.

Now, what do you think is the primarly focus of a Marketing Communication Manager? Well!! According to me it is the services and products that they sell. How will you promote and sell your product if there is no demand in the market. So the next important thing is Demand Generation. As its rightly said “Marketers lie to consumers because consumers demand it”.

So the Market cycle goes on and so will this blog.. Cheers

-Durga Sharma, aMarketForce

http://www.amarketforce.com